Solomon Islands are many things. That is the message the new branding for the renamed Tourism Solomons is driving in what represents a “seismic shift’ in direction for the Solomon Islands destination marketing.
Previously known as the Solomon Islands Visitors Bureau, the move to Tourism Solomons with the ‘Solomon Is.’ branding was launched overnight in Honiara where The Prime Minister of the Solomon Islands, the Hon, Rick Hou unveil the new look branding and logo to key members of the Ministry, Visitors Bureau Board and Solomon Islands Tourism industry operators and stakeholders.
The Prime Minister pointed out that Solomon Islands is the experience that visitors enjoy, adding it has always been the ‘Solomon Islands’ and it will always be.
“Our experience allows every visitor to experience the Solomon Islands in their own unique ways. The Country has been ‘off the beaten track’ always. This gives the Solomon Islands the opportunity to claim characteristics such as raw, uncomplicated, uncluttered, uncongested, unspoiled, and unlimited adventure to name a few only,” he added.
Tourism Solomons CEO, Josefa ‘Jo’ Tuamoto described the initiative as a “seismic shift” in the destination’s international marketing direction.
“The ‘Solomon Is’ branding has been purposely created to be versatile, covering every niche the multi-faceted destination offers and which set these Hapi Isles apart from its South Pacific neighbours,” Mr Tuamoto said.
Mr Tuamoto explained that the brand allows the ‘Solomons Is.’ tag line to be attached to just about anything – be that an emotion, an action, a noun or adjective – and can also readily combine it to target specific demographics such as couples, honeymooners, families and more.
In addition to the renamed ‘Tourism Solomons’, the previously logo of the familiar sun, island and sea has been replaced with a new logo featuring an iconic Solomon Islands’ dugout canoe.
Symbolic of moving forward into the future, the use of a local Solomon Islander who is paddling a dugout canoe accentuates the water and main economic mechanism for the country. The dugout canoe is an institution of highest value in the Solomon Islands and is relied upon for daily economics including fishing, commuting and transporting local barter and trade.
The re-branding will see the launch of a new website, mobile phone app and increased social media presence for Tourism Solomons.
Photo Credit: David Kirkland