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Singapore Airlines launches new social media project #squadsq

Singapore Airlines (SIA) launched an innovative social media project to showcase the breadth of its global network and award winning products and services, collaborating with four well-known and up-and-coming Australian social media influencers and bloggers.

Dubbed #squadSQ, SIA will send the group of seven travellers to a total of nine destinations covering more than 90,000 miles over a period of 14 days.

Using Singapore as a hub, the group will each travel to two different destinations, collaborating and sharing their experiences with each other and their respective audiences, while highlights of their journey will be shared via the SIA Facebook page.

Using the #squadSQ, people can follow the adventures of the group and gain inspiration for their next holiday.

Departing on Saturday 25 August, the group will first spend a day exploring Singapore during a short stop-over. The group will then travel separately to four destinations across the SIA and SilkAir network, from the nearby to the far-flung, including Japan, Laos, South Africa and Germany.

After five days exploring the best that these exciting countries have to offer, they will then transit back through Singapore’s Changi Airport, showcasing just how much you can do in the world’s best airport, before heading to their second destinations, including Vietnam, South Korea, Sri Lanka, and Switzerland.

Following a further five days experiencing the fascinating sights of these countries, the group will meet again in Singapore to recharge, share stories and explore some of the lesser known aspects of the Lion city.

Singapore Airlines’ Regional Vice President Southwest Pacific, Philip Goh said the #squadSQ campaign provided the opportunity to connect with a new audience and showcase the SIA offering in a different way.

“We fly to some of the most interesting destinations in the world, and this project allows us to showcase a handful of these in a creative and modern way, on a scale not done before,” Mr Goh said.

“The fact that seven people are experiencing nine different countries and sharing their adventures all at the same time is a fun and exciting way to highlight just how far you can travel on the Singapore Airlines and SilkAir network.

“We are confident that the influencers and bloggers we have assembled will provide inspiration to those looking to explore the world.”

The influencers and bloggers embarking on #squadSQ project are:


Backstreet Nomad

Sydney – Singapore – Japan (Osaka-Fukuoka) – Singapore (transit) – Sri Lanka – Singapore – Sydney


Luke Marlin or ‘Backstreet Nomad’ has a passion for finding the road less travelled, steering away from crowds for unique experiences. He enjoys being immersed in nature and documents his adventures on his blog and Instagram. A regular global explorer, Luke is very excited to be visiting Japan and Sri Lanka for the first time as part of the Destination Influencer campaign.


The Curious Collection

Sydney – Singapore – Germany (Dusseldorf-Munich) – Singapore (transit) – Vietnam (Ho Chi Min-Da Nang) – Singapore – Sydney


Chris and Phoebe Brown, or ‘The Curious Collection’, are an Australian couple based in Sydney who love discovering new destinations and experiences. The pair moved to the UK in 2015 for a 2.5 year stint to explore Europe and have since caught the travel bug, sharing their journeys through their blog and Instagram. For the #squadSQ project, Chris and Phoebe will be making their way around Germany and Vietnam.


Little Grey Box

Brisbane – Singapore – South Africa (Cape Town-Johannesburg) – Singapore (transit) – South Korea – Singapore – Brisbane


Phoebe Lee and Matt Turk from ‘Little Grey Box’ are award-winning Australian bloggers and creatives who travel the world creating guides and videos. Phoebe is a travel writer and photographer while Matt is a videographer and photographer. The pair will be experiencing all that South Africa and South Korea have to offer as a part of #squadSQ.


Polkadot Passport

Auckland – Singapore – Laos (Luang Prabang) – Singapore (transit) – Switzerland – Singapore – Auckland


Based in Auckland, Nicola Easterby is the Australian blogger and photographer behind travel and lifestyle blog ‘Polkadot Passport’ and Instagram page. After discovering her love for travel on a solo trip to Europe at the age of 19, Nicole has now visited 50 countries across 5 continents. This month, she’ll be exploring Laos and Switzerland with Singapore Airlines.

Kate Webster

About Kate Webster

Kate Webster is the founder and owner of Captured Travel Media. She is a world traveller, ocean lover and conservation warrior who is determined to make every moment count for not only herself, but the world around her. An editor and travel journalist, Kate travels the globe in search of vivid imagery and compelling stories that capture the essence of the people and places she visits. She is a passionate conservation advocate, sustainable traveller and always travels with reason and cause.