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Accor hotel openings boom despite pandemic

Even a global pandemic can’t slow down hotel group Accor, with Accor SE Asia, Japan & South Korea opening 21 hotels and signed over 9,000 new rooms in 12 countries, including Cambodia, Indonesia, Japan, Laos, Malaysia, Maldives, Myanmar, the Philippines, Singapore, South Korea, Thailand, Vietnam.

That is more new hotel rooms than any other hotel operator in the region for 2020, according to the latest report by Horwarth HTL. Vietnam leads the way, with 12 hotels, while Indonesia, South Korea, and Japan also showed strong growth for the Group. This represented Accor’s second-best year on record in terms of keys signed, despite the impact of Covid-19.

The signings will see new lifestyle brands enter the region, in line with the group’s strategy to increase its footprint in luxury and premium hotels. Flagship hotels include projects across the Fairmont, Pullman, Swissotel and Sofitel brands. In addition, Accor will introduce new brands to the region including Rixos all-inclusive resorts, Tribe boutique lifestyle hotels, and Hyde premium lifestyle hotels and resorts.

Accor SE Asia, Japan & South Korea CEO, Garth Simmons, said “The fact that our Development team can continue to deliver great signings in the midst of the worst crisis the travel industry has ever seen, shows that owners have confidence in the long-term future of tourism and that our world-class brands, powerful distribution platforms and ALL lifestyle loyalty programme continue to drive value for our owners and guests as the industry recovers.”

“While this past year has been tough, the longer this crisis continues, the larger the appetite for travel grows and we are convinced that when people can travel again, there will be huge demand.

Some of the Group’s most exciting SE Asia openings for 2020 included Raffles Bali, Indonesia; Mondrian Seoul Itaewon, South Korea; Pullman Khao Lake Resort, Thailand; Pullman Phu Quoc Beach Resort, Vietnam; MGallery Hotel Perle D’Orient Cat Ba, Vietnam; and Mercure Kyoto Station, Japan.

Future openings include the Sofitel Hanoi EcoPark Resort & Spa & Sofitel Residences EcoPark Hanoi, Vietnam; Swissotel Kota Kinabalu, Malaysia; Pullman Okinawa Urasoe, Japan; Hyde Resort Hoi An Hotel & Residences; and Mondrian Residences Hoi An. 

On a global front, Accor opened 81 hotels around the world in 2020, representing 29,0000 rooms, of which 21 hotels and 4,438 rooms were in SE Asia (15%).

Accor is forecasting to open 31 hotels in 2021 and in the first quarter has opened the landmark Fairmont Ambassador Seoul, South Korea; Pullman Khao Lak Resort; and Ibis Budget Singapore Clarke Quay.

Kate Webster
http://www.travellerkate.com
Kate Webster is the founder and owner of Captured Travel Media. She is a world traveller, ocean lover and conservation warrior who is determined to make every moment count for not only herself, but the world around her. An editor and travel journalist, Kate travels the globe in search of vivid imagery and compelling stories that capture the essence of the people and places she visits. She is a passionate conservation advocate, sustainable traveller and always travels with reason and cause.

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